Claritas

Consumer data and audience intelligence for over 120 million households drives Claritas, a market research and marketing services company with offices in Ithaca. The platform covers syndicated and custom audience segments, anonymous website visitor identification, AI personalization, multichannel marketing execution and attribution across more than 450 partner platforms. Over 2,300 digital audiences and 8,000 demographic variables are available for targeting campaigns. The SPOTLIGHT data product offers expenditure reports, employment profiles and financial activity analysis for geographic areas, available on a pay-as-you-go basis from $159 to $249 per report, with annual Standard and Advanced subscription plans at $1,955 and $4,630 per year respectively. Claritas also offers a proprietary identity graph and AI personalization service. Published case studies are available. Clients include agencies, advertising platforms, publishers and direct brands. Rated 5 from 3 Google reviews, all at five stars.